BirdDog Identifying the Right Accounts at the Right Time
Noah Jacobs - 100 Founders - Demo # 003
Noah Jacobs, co-founder of BirdDog, demonstrates how his platform helps sales teams cut through the noise of automated “spam your TAM” strategies to identify exactly which accounts to target. Jacobs explains that while salespeople can technically sell to many companies, the real challenge is identifying those with specific active pain points—such as training foundation models, hiring specific engineering roles, or opening new facilities—that align with a vendor’s value proposition.
BirdDog automates this manual research process by providing real-time “signals” directly into workflows like Slack and Teams, creating a transparent “signal floor” where leadership and AEs can collaborate on breaking news. The demo showcases how the platform not only alerts teams to these triggers but also acts as an analytical tool, comparing signals against past “Closed Won” and “Closed Lost” data to mathematically determine which behaviors are most predictive of actual revenue.
Takeaways:
Move Beyond Basic Firmographics: Instead of just filtering by company size or industry, sales teams should look for specific behavioral triggers—like product launches or new facility openings—that indicate a genuine need for their specific solution.
Create a “Signal Floor” for Transparency: Rather than siloing information, pipe real-time account alerts into a public Slack or Teams channel. This allows sales leaders to immediately tag AEs or offer executive introductions based on fresh news.
Validate Your Signals Against Revenue: Don’t just guess which triggers matter. Analyze your past deals to see which signals appeared frequently in your “Closed Won” column compared to the “Closed Lost” column (e.g., BirdDog found specific signals made deals 2x more likely to close).
Contextualize the “Why Now”: When reaching out, use specific data points found during research (like a job posting or SEC filing) to customize the “Why now/Why reach out” narrative, rather than using generic templates.
Ideal Use Case for Deep Research: This level of signal-based selling is most effective for complex sales cycles (3+ months) with contract values over $30,000, where “spray and pray” tactics are ineffective.
Links:
LinkedIn: https://www.linkedin.com/in/noah-jacobs/
Website: https://www.getbirddog.ai/