Zach Wright, Co-Founder and CRO of Syft AI, demos his AI sales application designed to help B2B outbound sales teams find a pipeline they aren’t aware of. Syft.ai’s mission is to move sellers away from the “volume game” by solving the problem of random prospecting. Zach showcases a three-part workflow: first, “value matching,” which identifies companies actively showing signs of a problem you can solve; second, generating “perspective-driven messaging” with recommended contacts based on that value match; and third, pushing that messaging and contact data directly into a sales engagement platform like Outreach. The goal is to provide reps with the “answer before they ask” and make outbound prospecting relevant again.
Takeaways:
Re-evaluate the “volume game”. If your “spray and pray” approach yields less than 1% results, doubling the volume won’t fix the core issue, as “two times zero is still zero”.
Focus on “value matching”. Instead of random prospecting, identify companies that are actively showing signals of a problem or an initiative your product can solve.
Craft “perspective-driven messaging”. Your outreach should reference the research you’ve done, identify the challenge this implies, explain how you can help, and ideally include a relevant win story.
Go multi-threaded from the start. Use tools that recommend multiple contacts for a single account and add them all to your outreach sequence at the same time.
Combine email outreach with a LinkedIn strategy. After pushing contacts into an email sequence, send LinkedIn connection requests to the same people.
Follow up on new LinkedIn connections effectively. For the contacts who accept (Zach sees ~40% acceptance ), send a screenshot of your research (the “value match”) and reiterate your perspective on how you can help.
Accelerate new rep onboarding. Providing new hires with AI-generated value matches and messaging allows them to “learn by doing” and get into the game quickly
Links:
Website: https://www.syftai.com/
Follow Dave on LinkedIn: https://www.linkedin.com/in/daverubinstein/