Fixing the Broken B2B Buying Experience with Salespeak AI
Omer Gotlieb - 100 Founders - Demo # 004
Omer Gotlieb of Salespeak AI joins Dave Rubinstein to discuss the “broken” B2B buying experience, arguing that buyer expectations have dramatically changed due to high-quality AI interactions (like ChatGPT and Waymo), while many B2B companies still use “legacy playbooks”. The current landscape is noisy, with an “improper use or wrong use of AI” leading to an overwhelming “spam cannon” of intelligent-sounding but poorly targeted emails and messages. Salespeak AI aims to fix this by enabling intelligent conversations across all digital touchpoints, including websites, email, and forms, to deliver the expert-level experience buyers now expect, which often feels like speaking directly to a founder or a chief product officer.
Salespeak’s platform first trains its AI on a company’s website, internal documents, battle cards, and call recordings, allowing marketers to control the knowledge base. Marketers then define goals and qualification criteria in plain English, allowing the AI to guide prospects toward scheduling a demo or watching a product video. Crucially, the platform provides deep intelligence for the company, generating gold nugget insights on what customers are asking, what content is missing, and which campaigns are bringing in the right questions. The entire platform is designed for marketers, requiring minimal engineering support, just a small code snippet for implementation, and a five-minute CRM integration.
Takeaways:
Prioritize Intelligent Conversations: A positive B2B buying experience relies on having intelligent, expert-level conversations that quickly save the buyer time and help them make a decision.
Treat the Buyer as a 2025 Customer: Traditional, static websites and legacy playbooks are no longer enough because AI (like ChatGPT) has educated buyers to expect instant, trustworthy, high-quality experiences.
Unify Digital Touchpoints: Ensure the intelligent conversational experience is consistent across every channel—website, forms, email, etc.—to create a much better overall situation for the buyer.
Leverage AI for Company Insights: Use conversational AI to generate “gold nuggets” of intelligence for your company, such as identifying content gaps, analyzing competitor questions, understanding messaging gaps, and seeing what questions specific marketing campaigns generate.
Use Missing Information as a Training Tool: Pay attention to the AI’s dashboard feature that highlights questions the AI was asked but didn’t have enough training on. This is a crucial opportunity for marketers to train the AI on new or strategic information (like competitive details or pricing) that they may not want publicly on the website.
Links:
LinkedIn: https://www.linkedin.com/in/omergotlieb/
Website: https://salespeak.ai/