5 Comments
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Florian | The AI Sales Lab's avatar

Founders have never sold, so they jump into what they know best... the product that they developped.

I have been interacting with a few founders and giving them some guideline to focus on the problem that their product is solving, and they are increasingly winning by getting more familiar with this way of presenting.

Dave Rubinstein's avatar

Remember the problem is only part of the equation. What’s changed to make solving it now so important? That’s the difference maker…

Miria's avatar

This is a great summary! When being deep down in tech and the challenges that come with implementation it’s hard to change perspective and focus on the customer gain in their specific setting.

I am an engineer, turned PM and now building a robotics startup. Throughout different roles and industries I never managed to be good in both roles. Either I knew the tech inside out or I knew the customer value in my sleep.

Dave Rubinstein's avatar

Thanks for the kind words Miria. If you’d ever like me to take a look at what you are building, just reach out.

Miria's avatar

Thank you, I will 😊