About
I work with B2B SaaS founders between $500K and $10M ARR whose sales motion has started to break, and who cannot yet see exactly why.
After 250+ conversations with founders across 41 countries, the same six constraints keep showing up. How fast deals move. How clearly the problem is named. How specifically results are described. How much buyers trust implementation. How narrow the focus is. How dependent the motion is on the founder personally. That pattern is what I write about here.
Before this work, I was a Founding AE at ExpoTV from zero to $10M ARR. I spent six years in sales leadership at Salesforce and grew a territory from $1M to $25M at Outreach.
The 250+ conversations are not background. They are where everything I write comes from.
If you are somewhere between founder-led and whatever comes next, this is written for you.
