Dave Rubinstein (DR) and Mark Kosoglow met at Outreach. Both have been the first sales hire/head of sales at pre-revenue companies and have led business to 8 and 9 figure growth. Mark led Outreach to over $200M. While DR brings strong operational rigor from his 6 years in leadership at Salesforce and has interviewed over 200 B2B startup founders <$10M in the last 6 months.
The Founder Led SPRINT
Go from founder led selling to a repeatable GTM system that scales with you.
Most founders get stuck because the business depends on them to sell.
You can close deals. You know the problem. You understand the customer.
But you cannot clone your own brain.
The Founder Led SPRINT is built to solve this exact challenge.
Three offer paths. Each delivers a specific outcome.
Start where you are. Shift from instinct to system.
Stage 1: Diagnose
SPRINT Audit
A focused 5 day process to understand where revenue is blocked and what needs to change first.
We analyze your business leveraging our proprietary SPRINT framework to surface the single highest leverage next move.
The goal is simple. Replace guessing with clarity.
So you know what matters most and what to ignore.
Stage 2: Build
GTM System Sprint
A 90 day build to turn your founder led selling into a repeatable go to market engine.
We take the insights from the audit and build the machine.
ICP clarity. Messaging hierarchy. Pipeline structure. Outbound system.
We define hiring needs, targets, comp, and timing.
And we codify your GTM blueprint so others can run it. Or you can outsource it to us.
This is where you go from founder hustle to consistent execution.
Stage 3: Scale
Advisory Tracks
Once the system is live, the challenge shifts from selling to leading.
This is where I stay close to help you drive consistency and growth.
Choose the track that fits your next chapter:
Founding AE Track
We hire, ramp, and lead your first AEs to sell like founders.
We establish weekly rhythm so early reps win fast without losing your founder voice.
GTM Leader Track
Support, develop, and level up your first GTM leader. This is coaching for the new VP or Head of Sales to operate the machine you built and scale it with discipline. Offering mentorship will show candidates you are serious about their success.
Founder Track
Ensure you always have a partner to help you along the journey to scale.
Who this is for
Founders building B2B SaaS under $10M ARR who are ready to scale beyond themselves. If you want to move faster, break through plateaus, and grow with intention instead of chaos, this is for you.
Schedule time: https://calendly.com/daverubinstein
