About
I work with B2B SaaS founders between $500K and $10M ARR whose sales motion has started to break, and who cannot yet see exactly why.
After 250+ conversations with founders across 41 countries, the same six constraints keep showing up—Speed, Problem, Results, Implementation, Niche, and Trust. Together they form SPRINT, a framework for diagnosing why a founder-led revenue motion is repeatable or stuck. Most founders have one dimension holding everything else back; SPRINT finds it and names it, so you know exactly what to fix first. I co-authored the research behind it with Prof. Vincent Onyemah of Babson College, published in Harvard Business Review in June 2026.
Before this work, I was a Founding AE at ExpoTV from zero to $10M ARR. I spent six years in sales leadership at Salesforce and grew a territory from $1M to $25M at Outreach.
The 250+ conversations are not background. They are where everything I write comes from.
If you are somewhere between founder-led and whatever comes next, this is written for you.
To learn more about the services I offer, visit daverubinstein.com.
