How I work with Founders
SPRINT GTM Reset
A 5-day reset to identify what is actually stalling growth and make it executable
Most founders do not have a positioning problem.
They have a constraint problem.
Deals stall. Buyers engage but do not approve.
Revenue feels harder to earn than it should.
The instinct is to hire, add process, or push harder.
That is usually the wrong move.
The SPRINT GTM Reset is a short, focused engagement designed to identify the real constraint in your go-to-market motion and make it something buyers can actually say yes to.
What This Is
SPRINT is not messaging or sales coaching.
It is a constraint diagnosis and execution-readiness reset.
In five days, we turn a fuzzy growth problem into:
a clear business constraint
the trade-offs your buyers already manage
executive-level stakes
an implementation path that feels safe to approve
Recognition Artifacts
Every SPRINT produces a small set of Recognition Artifacts.
These are short statements that describe patterns your buyers already recognize in their business. They anchor discovery, align executives, and make approval easier.
If buyers do not react to them, the problem is not real yet.
Who This Is For
SPRINT is a fit if:
you are between $500K and $10M ARR
you are still close to sales
deals engage but stall
buyers hesitate to approve
you feel pressure to hire without confidence
SPRINT is often the last step before hiring, scaling sales, or making a major GTM change.
The Outcome
You leave with:
clarity on what is actually blocking growth
language buyers recognize immediately
a narrative executives can approve
a clear recommendation on what to do next
Investment
$3,500 for the 5-day SPRINT GTM Reset
This is typically the last step founders take before hiring sales, adding process, or committing to a larger GTM change.
When the reset is not enough GTM Reset
Some founders leave the reset and execute on their own.
Others realize the issues run deeper and want experienced judgment in the room while changes are made.
That is when ongoing work makes sense.
Not before.
Ongoing GTM Leadership
Hands-on support to stabilize and strengthen the sales motion without hiring too early.
This work is for founders who need help applying the insights from the reset across deals, people, and decisions.
It is not about building a sales organization.
It is about making the current motion work.
What ongoing support actually includes
GTM Foundation Review
A clear view of how you sell today:
deal stages and exit criteria
messaging and buyer understanding
ICP clarity
demo and pilot flow
handoffs
where deals stall or quietly die
This becomes the working baseline.
Deal Support and Call Readiness
Real-time help on real deals:
call prep
call debriefs
objection handling
next-step design
deal strategy
No theory.
Immediate impact.
Founder-Led Sales Coaching
For founders without a sales background:
qualifying with confidence
separating curiosity from intent
running tighter meetings
creating urgency without pressure
This is skill building, not motivation.
Early AE Enablement
For teams with a first or early AE:
clear expectations
talk tracks and demo framing
pipeline discipline
weekly coaching rhythm
Your reps know what good looks like.
Lightweight GTM Structure
Only what supports decision-making:
pipeline stage clarity
qualification standards
messaging blocks
pilot and proof-of-value structure
I help you decide what structure is necessary and what is premature.
Enough to help.
Never enough to slow you down.
Hiring judgement and timing
Hiring too early is one of the most expensive mistakes founders make.
Part of my role is telling you:
when you are ready to hire your first or next AE
whether that hire should be a founding AE, a manager, or a leader
when it is too early and what needs to be true first
I will tell you when to hire.
And I will tell you when not to.
Weekly leadership cadence
A steady rhythm to:
inspect progress
surface risk early
set priorities
keep execution moving
This work often functions as fractional VP Sales or CRO support, without forcing that label or commitment upfront.
Outcomes that actually matter
a sales motion that holds up under pressure
founders who sell with confidence
deals that progress for the right reasons
AEs who execute without constant correction
fewer irreversible hiring mistakes
How founders usually engage
Most founders start with the SPRINT GTM Reset.