Offerings
1. SPRINT GTM Reset
A fast, founder-focused 7-day GTM reset that identifies your biggest blocker and delivers one high-impact fix you can deploy immediately.
Overview
A streamlined, one-week engagement for founders between 500K and 10M ARR.
The SPRINT GTM Reset combines a focused discovery call, a light SPRINT analysis, and one high-leverage GTM upgrade delivered inside 7 days.
You leave with clarity, momentum, and a simple plan for the next 90 days.
1. Clarity Call
A 60-minute session to understand:
• where deals stall
• what buyers misunderstand
• which signals create confusion
• what feels risky or unclear inside your motion
2. SPRINT Pattern Review
A light review across six pillars built from 200+ founder conversations:
Speed, Problem, Results, Implementation, Niche, Trust.
This reveals the single bottleneck slowing everything else down.
3. One High-Impact GTM Upgrade
Delivered within the week. A practical, ready-to-use improvement in the part of the motion that matters most.
Examples:
• Clear ICP and segmentation
• Updated value proposition
• Rebuilt outbound messaging
• Redesigned demo narrative
• Clarified pilot structure
• Hiring readiness guidance
4. Next Three Moves Plan
A short, actionable plan outlining the three steps that create the most traction over the next 90 days.
5. Recap Working Session
A 60-minute session to confirm priorities, eliminate confusion, and lock in execution.
Intended Outcomes
• Identify the real bottleneck
• Sharper messaging
• Improved buyer clarity
• Faster deal momentum
• Clear 90-day path
• Reduced GTM risk
2. Fractional VP Sales / CRO
Hands-on sales leadership for founders who are too early for a CRO but too stretched to go it alone.
Overview
An embedded sales leadership engagement for founders between 500K and 10M ARR.
Built for teams with a new sales leader, new AEs, or no GTM leadership at all.
You get someone who has built early-stage revenue motions before, without the cost or risk of hiring a full-time VP or CRO too early.
1. GTM Foundation Review
A full look at how you sell today:
• deal stages
• messaging
• ICP clarity
• demo structure
• pilot design
• handoffs
• buyer confusion points
• where deals stall or die
This sets the roadmap for the motion you actually need.
2. Deal Support and Call Readiness
Real-time help on real deals. You get support with:
• call prep
• call debriefs
• objection handling
• next-step design
• deal strategy
Your team gets sharper.
Your deals move faster.
3. Founder-Led Sales Coaching
Most early founders do not have a sales background. I help you:
• run better meetings
• qualify with confidence
• separate curiosity from intent
• create urgency
• avoid common early-stage traps
Practical skills. Zero fluff.
4. Early AE Enablement
For teams with a new AE or first sales hire. You get:
• onboarding structure
• talk tracks
• demo frameworks
• pipeline hygiene expectations
• weekly coaching rhythms
Your reps get the scaffolding they need to succeed.
5. Early GTM Infrastructure
Simple systems that help you win:
• CRM setup
• pipeline stages
• deal scoring
• outbound messaging blocks
• pilot templates
Just enough structure for traction.
Never enough to slow you down.
6. Weekly Leadership and Accountability
A steady cadence that keeps the GTM engine moving.
You get:
• weekly GTM review
• priority setting
• risk identification
• performance inspection
This is the “done it before” leadership layer you need before hiring a full-time VP or CRO. If you have a leader in place and want to invest in them, I can coach them too.
Intended Outcomes
• Clearer GTM motion
• Stronger founder-led selling
• Faster deal momentum
• AEs who know what good looks like
• Better qualification
• Reduced risk of hiring too senior, too early
• Leadership without the full-time cost
To get started contact: daverubinstein@gmail.com