Archive - 100 Founders

Early Stage Startup Pricing Strategy: Stop Optimizing, Start Learning

Why your first price tag is a research tool, not a revenue goal.

15 hrs ago • Dave Rubinstein

The Founder Led Sales Playbook: Scaling from $0 to $10M ARR

Stop relying on founder magic and start building a repeatable revenue engine.

Feb 18 • Dave Rubinstein

Why Founder-Led Sales Stops Working and How to Fix the Sales Conversation Itself

You carried the bag from zero to one.

Feb 14 • Dave Rubinstein

Why Sales Pipeline Momentum is the Only Metric That Matters

Stop obsessing over pipeline size and start measuring the time between touches.

Feb 12 • Dave Rubinstein

Sales Activity vs Progress: The Pipeline Paradox in B2B SaaS

Stop confusing a busy calendar with a healthy pipeline and start measuring the movement that actually closes deals.

Feb 8 • Dave Rubinstein

The “First Sales Hire” Trap

Hiring your first salesperson feels like progress.

Feb 7 • Dave Rubinstein

January 2026

Magicians vs. Soldiers: Why Founder-Led Sales Breaks Scaling

Founder-led sales works.

Jan 31 • Dave Rubinstein

Being “Better” Is No Longer Product-Market Fit

Most founders still think product-market fit is a product problem.

Jan 24 • Dave Rubinstein

The Two Sales Traps That Stall Founder-Led Companies

And why most founders confuse them until it’s too late

Jan 17 • Dave Rubinstein

SPRINT: Why Founder-Led Deals Stall Right When They Should Close

Why founder-led sales breaks quietly and how to fix it before you make it worse

Jan 10 • Dave Rubinstein

Why Your Biggest Competitor in 2026 Is Noise, Not “Do Nothing”

For years, the best sales advice in the world could be summarized in one sentence: Your biggest competitor is “do nothing.”

Jan 3 • Dave Rubinstein

December 2025

Curiosity vs. Purchase Intent: How to Tell If a Prospect Will Actually Buy

The single most important distinction in founder-led sales

Dec 31, 2025 • Dave Rubinstein

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