Archive - 100 Founders

The Sea of Sameness: How B2B Founders Stand Out When Every Product Looks Identical

When buyers can't tell vendors apart, the easiest decision is no decision. Here's how early-stage founders break out of the category.

Apr 4 • Dave Rubinstein

March 2026

Curiosity vs. Purchase Intent: How to Tell If a B2B Prospect Will Actually Buy

The single most important distinction in founder-led sales and the one question that separates real pipeline from a wish list.

Mar 28 • Dave Rubinstein

Fundraising Pressure Is Quietly Wrecking Strategy

I’m seeing the same pattern over and over.

Mar 21 • Dave Rubinstein

The SPRINT GTM Diagnostic: How to Find the One Thing Slowing Your Revenue

Most founders fix the wrong constraint. The right question changes everything.

Mar 14 • Dave Rubinstein

Founder-Led Sales: What It Is, When It Works, and When It Breaks

The transition out of founder-led sales is one of the most consequential moments in an early B2B company. Almost no one gets it right.

Mar 7 • Dave Rubinstein

Selling Features vs Creating Tension in Founder-Led Sales

Why B2B SaaS Deals Stall Without Urgency

Mar 3 • Dave Rubinstein

Narrow Before You Scale: The Wedge Strategy for B2B SaaS Founders

Stop pitching the empire. Start dominating one precise entry point.

Mar 2 • Dave Rubinstein

February 2026

The Technical Founder Communication Problem

Most technical founders don’t lose deals because the product isn’t good.

Feb 28 • Dave Rubinstein

Early Stage Startup Pricing Strategy: Stop Optimizing, Start Learning

Why your first price tag is a research tool, not a revenue goal.

Feb 21 • Dave Rubinstein

The Founder Led Sales Playbook: Scaling from $0 to $10M ARR

Stop relying on founder magic and start building a repeatable revenue engine.

Feb 18 • Dave Rubinstein

Why Founder-Led Sales Stops Working and How to Fix the Sales Conversation Itself

You carried the bag from zero to one.

Feb 14 • Dave Rubinstein

Why Sales Pipeline Momentum is the Only Metric That Matters

Stop obsessing over pipeline size and start measuring the time between touches.

Feb 12 • Dave Rubinstein

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